Archive for ‘Advertising’

May 7, 2008

Some Interesting Things

Here’s a comprehensive answer to a question I asked many a post ago: what happens if you routinely screw up your recycling?

When loads of plastic are dumped on a recycling facility’s floor, the sorting fun begins. Workers often start by picking through the piles in search of obviously discordant items-kiddie play sets, lawn furniture, clothing mannequins. They also scan for plastic mounds that are drenched in nonrecyclable trash, such as food slurries or medical waste.

Taylor Clark attempts to dispel the myth of the obnoxiously condescending vegetarian by penning an obnoxiously condescending article:

Those of us who want to avoid the social nightmare have to hide our vegetarianism like an Oxycontin addiction, because admit it, omnivores: You know nothing about us. Do we eat fish? Will we panic if confronted with a hamburger? Are we dying of malnutrition? You have no clue.

In all seriousness, I think vegetarianism is admirable (although PETA, which runs ads that objectify women in order to promote its agenda of giving humanity to animals, can suck it). But I’ve never understood my vegetarian friends’ complaints of the difficulty of finding anything to eat. I’m not even remotely a vegetarian, and I’d estimate that 90% of my diet is cheese, bread and sugar.

I am nothing if not a lover of routine – in fact, my behavior is so habitual that it borders on insane. Like many writers, I find that I am unable to be creative at all if I don’t build being creative into a fairly rigid routine. According to this article, the important thing is to change up your habits:

. . . it seems antithetical to talk about habits in the same context as creativity and innovation. But brain researchers have discovered that when we consciously develop new habits, we create parallel synaptic paths, and even entirely new brain cells, that can jump our trains of thought onto new, innovative tracks.

Not long ago, I leafed through a book (can’t remember the title) that was basically a longer version of the above article. The book’s author advised that, to free up creative thinking and combat brain atrophy (and possibly Alzheimer’s), you should constantly be trying to surprise your own brain by doing something jolting – walking a different way to work, writing with the wrong hand, using the opposite hand to do different tasks, performing daily activities in a different order than usual, and so forth. Hmm. Maybe I should build breaking my routine into my routine.

Lindsay Beyerstein responds to Thomas Friedman on subprime mortgages:

Earlier generations weren’t more virtuous because they had less debt. Their dollars bought more. They were more likely to have steady jobs with benefits, including employer-subsidized incentives to save . . . Americans have always valued hard work–and nothing has changed. In the USA, the average worker clocks more hours than anywhere else in the industrialized world.

A very brief history of illegal immigration:

Chinese exclusion invented something like the concept and business of modern illegal immigration.

(Related, sometimes a picture is worth a thousand misspelled words.)

And finally, this is way cooler than missed connections: if you live in New York, this guy might draw you…especially if you hang out much at the Taco Bell on 14th.  (via Kottke)

April 27, 2008

Interesting Stuff This Week

The Morning News’ always entertaining John Warner and Kevin Guilfoile discuss Obama’s bitter comment:

Bitterness is not why people in rural areas “cling to their guns.” Bitterness is why people in rural areas, just like everywhere else, cling to beer.

Patriotism is a hot topic lately, and if you are one of those people who don’t understand why anybody wouldn’t love America, Tyler Cowen at Marginal Revolution spells out eight of his reasons, before going on to say:

On the brighter side, America has a decent economic track record, the Solow model does matter (try living and earning in countries with poor Solow indicators), America remains the world’s leading innovator, and most Americans — at least those not in prison or on drugs — can expect a bright future. It’s not as if I’m pushing the future economic prospects of Suriname.

I think that for a lot of those patriots who fail to comprehend anti-American sentiment, the point quoted above is so important as to render nearly meaningless the eight points above it, and they think that anybody who doesn’t love America must not be sufficiently aware of its economic opportunities.

Which makes sense, since our brains apparently equate profit with praise:

“If the hierarchy is fixed forever, then it’s good to be the top monkey.”

Speaking of economic opportunities (and the lack thereof), Harry Brighouse at Crooked Timber discusses the deficit model of poverty:

The stresses that accompany poverty (for those who do not choose it, which is everyone except nuns, monks, and the odd saint) are often very demanding and sometimes overwhelming – they make it harder for people to make good long-term decisions and stick to them, sometimes because there just are no good long term options. So yes, if you like, I do think that poverty creates deficits. But then, I don’t see why we should complain about, or try to get rid of, it, unless it is because it creates deficits.

As to America’s Problem with Prisoners, we learned this week that one out of every 100 American adults is now in jail (there’s one huge chunk of the population who won’t be voting in the primaries):

“In no country is criminal justice administered with more mildness than in the United States,” Alexis de Tocqueville, who toured American penitentiaries in 1831, wrote in “Democracy in America.”

No more.

Also, note in the above article that San Marino has the lowest prison population – just one (I assume) guy. I would absolutely love to interview San Marino’s sole prisoner and see how (again, I assume) he feels about holding this distinction.

On Talking Points Memo Café, Daniel Levy has five things to say about Israel’s strike on the Syrian facility (and why we’re discussing it now), including this:

So here is a delicious and rare moment of Israeli-Syrian agreement: : we both want to talk, the nature of the Syria-Israel issue is that we both need US facilitation, the Bush Administration is not interested and so, we will have to wait.

Meanwhile, some woman let her nine-year-old take the subway home alone, hoping that everybody would talk about it, and everybody has obliged. I get her point that people hover over their children too much, but here’s the thing: she didn’t turn him lose in 99.99% of America. She turned him lose in the NYC subway. Which is the strangest, most congested, unhygienic, freak-filled hell portal in the entire U.S.A. I don’t even like to mosey in the subway. Honestly, I don’t know why people still insist on viewing Manhattan as a normal, residential area. I realize that it was one once upon a time, but nowadays, Manhattan is Disney World for CEOs and aspiring artists. It’s a weird, artificial, overcrowded, unreal place, and there’s no reason to try and navigate it daily, unless you have business here, or you’re trying to make it in some field where you need to be a stone’s throw from everybody else in that field. It’s sure as heck not a place to send your nine-year-old out stumbling around getting in everybody’s way. I don’t care if people’s nine-year-olds are supervised or not, as long as they’re in Yonkers where they belong.

Moving on to my favorite arena of outrage (women getting the shit-end), Slate’s Dahlia Lithwick discusses the recent Senate action regarding the Supreme Court’s Lilly Ledbetter verdict:

So, 42 members of the U.S. Senate blocked a bill that would allow victims of gender discrimination to learn of and prove discrimination in those rare cases in which their employers don’t cheerfully discuss it with them at the office Christmas party. And the reasons for blocking it include the fact that women are not smart enough to file timely lawsuits, not smart enough to avoid being manipulated by vile plaintiffs’ lawyers, not smart enough to know when they are being stiffed, and-per John McCain-not well-trained enough in the first place to merit equal pay.

So how dumb are we? Well, if we don’t vote some people who actually respect women into Congress soon, we just may be as dumb as those senators think.

Speaking of women continuing to stick their fingers in their ears and hum, the wide world of advertising continues on its merry, woman-bashing way. The latest: one of Tom Ford’s ads has been banned in Italy. Here’s the ad in question (I don’t really have much of an opinion about this ad in particular, but I do hate Tom Ford in general):

Tom Ford\'s dumb ad.

It’s hilarious to me that Italy – Italy – would ban anything for being offensive to women. That aside, upon first seeing this photo, I anticipated that men and women to the left and right would rush to gasp at how ridiculous it is that a photo devoid of explicit T&A could possibly offend anyone. Generally when porn-in-advertising debates arise, most commentators refuse to address symbolic, implied, or even overt misogyny in advertising, preferring instead to focus on how people are prudish about sex, as if plain old sex was the point, rather than violent and/or degrading sexual content aimed entirely at portraying women as submissive to all manner of victimization. And I was anticipating reading an argument along those lines when I clicked on a link to this blog post, but rather, I was treated to a barrage of Italian ads that make the Tom Ford one look positively romantic. Specifically, check out this Dolce & Gabbana ad:

Gang rapes are pretty.

Now, from time to time, I’ve decided to compile a list of all products and companies I refuse to buy from because their advertisements are misogynist. I’ve always had to go back on this resolution, because inevitably my list grew so long so fast that I was left unable to buy much anything but Dove products (and for all I know, the people who own Dove likely own other lines that run down women as well). This post just illustrates how difficult it is not to support the objectification of women with your hard-earned pennies: over here in the States, high fashion shits on women in tastefully hypocritical, closeted ways, but apparently in Italy, they have no such scruples and Dolce & Gabbana can go ahead and run a full-out airbrushed gang rape. It’s not like I buy designer labels, but I don’t always remember to NOT buy them with sufficient conviction. I should have to look at this ad every day for the rest of my life to remind myself to never, ever, even for a second even think about paying a freaking penny to the fashion industry. I mean, I actually really like Dolce & Gabbana’s dresses: had I gotten rich suddenly and had an event to attend, I could possibly have bought one without ever knowing they had glorified gang rape to sell fashion. It just goes to show you how hard it is not to pay people for actively insulting you, for celebrating actual violence against you as SEXXY. You must exercise constant, international vigilance.


Finally, Foreign Policy released its list of the top 100 public intellectuals this week, and bloggers on all the sites I habitually read have reacted in outrage at the anti-intellectualism of most of these intellectuals. They regret the omission of dozens of more apt choices I’ve never heard of. I can’t follow the debate over this. I do know who a lot of people on FP’s list are, but I don’t know enough about them (or the people they’ve edged out) to be outraged at their inclusion. And that, really, perfectly sums up my intellectual acumen: I am smart and informed enough to read people who know what’s up, but not smart or informed enough to know what’s up myself.

March 31, 2008

I Hate Ads VI

Obviously, the big news in Olive Garden advertising lately is that one of their spots features a man saying, “I’m in the mood for something different,” to his Olive Garden server. Which is rather like moving into a gated subdivision because you want to live in a diverse community. But less frequently remarked upon is an earlier spot for the same restaurant, in which a server asks a customer, “How was that?” And he replies, “It really hit the spot.” And everyone at the table bursts into laughter, as if he’d made a joke. But “it really hit the spot” is not a joke on any level. It’s just a comment.

This is actually what I like to refer to as ‘secretary humor,’ because it’s the type of humor largely occurring in office environments among bored and excruciatingly polite administrative professionals, where somebody will make some banal observation and everyone will burst into forced laughter as if it had, in fact, been a witticism. “That donut was so good, maybe I’ll eat two!” Bwaggh-har-har-har!!! “Maybe I just won’t come in on Monday.” Waaaaa-haaa-haaa!!!! “What if I took a little nap in my chair here?” Girl, you are a SCREAM!!! Or the ever popular, “You are Too Funny,” response, which works after anything at all:

“Oh, I didn’t pick up the phone in time.”
“You are Too Funny.”

“It’s only three o’clock?”
“You are Too Funny.”

“Wait, what was I in the middle of?”
“You are TOO FUNNY!!!!!”

Obviously, “You are Too Funny,” is code for “Please, God, just kill me where I stand.”

Speaking of humor that is not, NYC is plastered with posters promoting some movie that feature in large type, the sentence, “You DO look fat in those jeans, Sarah Marshall.” Now. I understand that at one time, some dude first made the observation that frequently, women will ask their boyfriends if they look fat in a pair of jeans. This is meant to be humorous, because, no matter what the accurate answer to that question is, the fellow so addressed can only reply, “no.” Or, less charitably, it is meant to be humorous because the woman looks fat not because of the jeans, but because she is fat. While this observation might have been marginally amusing the first time or two that it was pointed out (which is debatable), surely endless reiteration in everything from Twix ads to sitcoms to stand-up routines and on and on and on has long since wrung from this “joke” whatever comedic potential it originally possessed.

Yet somehow, some film that is obviously spending a shit ton on marketing believes not only that this “joke” is hilarious, but that it is so universally and unceasingly hilarious that prominent featuring of it alone is enough to attract all and sundry to their movie in droves. This blows my mind.

Moving on, in the category of ads that dispense with reality altogether, we have the Walmart ad, in which a lot of Walmart employees open a store at something like 4 a.m., dancing and singing in their pristine big box environment to the strains of “Dancing in the Moonlight,” and a voiceover explains that while you sleep cozily in your beds, underpaid and uninsured Walmart employees are cheerily preparing for your arrival by mopping, stocking and Windexing the entire store predawn, and Could Not Be More Thrilled About It. On the other side of the economic gap, we have the Audi ad, where the voiceover discusses privilege burnout: “You will grow up in this mansion, you will go to one of these three schools (Harvard, Yale or Princeton), you will own homes on these two coasts, YawnAUDI!! Consider the cycle broken! …Not the cycle of inherited wealth, of course. But the cycle of spending Daddy’s money on cars other than Audi.”

Speaking of over-consumption, I love the McDonald’s ad where the voiceover talks about how a certain burger is so big that, while the man consuming it will still be able to cram a super-sized fries and Coke in on top of it, he’ll have to stop at one ketchup packet. You can almost hear the tortured pitch meeting that came up with this ad: “How do we emphasize that this burger is monstrously huge, but not suggest that the person forgo spending money on a couple thousand more fried calories on the side? Hey, condiments are free…” Meanwhile, in the McD ads for Girls, lithesome women cavort ecstatically over some sad, wilted little salads. McDonald’s really has all its bases covered.

Which brings us back to my favorite refrain: the stupidity of women’s advertisements. This month, there’s yet another ridiculous birth control pill ad out. I speak of the ad in which the pharmacist tells a woman – after he’s already filled her prescription – that she might have to get a blood test to use that pill. The woman’s face falls in dismay, and an adjacent birth-control-buying customer reacts in shock and indignation as well. They both just can’t freaking believe this. No matter that she already has the damn prescription in her hands, so unless a miniature doctor pops out of the bag and demands to do the procedure before he hands over the dial, she’s probably in the clear. No matter that the pharmacist doesn’t in any way explain why she might need one, or when, or under what circumstances. She is simply shocked – SHOCKED – to hear that in some undefined scenario for some unspecific reason having vaguely to do with a prescription she’s already filled, somebody in the medical field might at some point advise her to have a blood test. Which is OUTRAGEOUS.

And while I can’t think of an appropriate segue, let me just say that Kohler is becoming for me the new Twix, in that it is currently running a series of ads aimed entirely at men by running down women for no reason whatsoever. Witness the ad wherein a man observes a hot lady plumber (because those exist, right?) and immediately proceeds to throw all manner of things into his toilet to plug it up, so he’ll get to meet her. Which is fine. But then, just before we see the logo, his wife walks by and looks at him funny. OH! He’s a married man who wants to hit on the sexy plumber! Now, there’s really no reason for him to be a married man for the commercial to work – he could just be a single guy. But why stop at merely amusing when with one simple beat more you can reach full out offensive, right Kohler? Well done.

More:

I Hate Ads V

I Hate Ads IV

I Hate Ads III

I Hate Ads II

I Hate Ads

WARNING: Feminist Digression!!!

Incidentally, this post perfectly sums up a sentiment I’ve been trying and failing to articulate ever since I turned 12 years old:

Femininity, in fact, can’t even be practiced without stuff (which is one way of debunking the argument that it is an inherited sex trait). It is simply not possible for a woman without makeup and deodorant and lingerie and kitten heels and diet pills and clothes without pockets and anti-wrinkle cream that promises “glowing skin” and self-help books explaining the best ways to suck up to men and jewelry and razors and tweezers and lemon-scented cleaning products and boxes of Lean Cuisine in the freezer — all stuff that must be bought — to be fully feminine.

If you’re a woman, you’re a woman, and that’s that. You can’t be less of a woman because you don’t buy enough shit to trick yourself out in. While it might sound shocking today, men were in fact able to ID a woman as such way back when both sexes were costumed in identical bits of animal hide. Otherwise, none of us would be here today. So relax, ladies, and spend your hard-earned pennies on travel and theatre tickets.

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